Appointed by Moorfield, TCC were asked to design an identity for their flagship student accommodation site in Surrey. The site had many challenges that became apparent as initial research was undertaken by the creative team and a marketing strategy was compiled. The plan both challenged the preconceptions of the site and proposed use of appropriate channels. Detailed research and construction of customer personas were particularly informative for the work, ensuring that all mindsets were considered.
STYLISH STUDENT LIVING ON THE DOORSTEP OF ROYAL HOLLOWAY UNIVERSITY IN ENGLEFIELD GREEN, SURREY.
490 sophisticated smart rooms decked out with every mod con. Dining and high tech gym, state-of-the-art study facility and coffee shop, all with easy access to London. It’s all there – and right on the doorstep of Royal Holloway University in Englefield Green, Surrey.