This week, Campaign reported on D&AD’s decision to drop its out-and-out ‘writing’ category, with creative writer, Paul Burke, satirically stating that it “no longer merits a category of its own or a Pencil for its finest practitioners.” This has sparked debate in the industry, and our creative department. So, here’s my two cents: Firstly, I…
Read more »
January is notoriously quiet for experiential activations, but that didn’t stop Cadbury and Warner Bros pulling out the stops and trying to capture the attention of consumers. Cadbury announced a 24-hour live streamed event that was set to celebrate the wonderful world of Crème Eggs and Warner Bros were putting on a roller derby experience…
Read more »
LOOKING BACK TO LEAP FORWARDS A rear-view mirror is one of the most valuable assets in business. If we can understand what’s gone before and why, we can make more informed, and much bolder, decisions going forward. Looking back gives us the foresight we need to get ahead of the curve. So, as we…
Read more »
Return on Investment vs Return on Experience Return on Investment (ROI) has always been the king of metrics. No-one likes to waste money – and marketers, like in any other industry, need to justify their expense with a cold, hard stat. But…it’s 2020 and, even in this digital age, customers crave experiences over material possessions.…
Read more »
To businesses, the appeal of the Thames Valley is undeniable. It’s an available, accessible and vibrant location that offers the opportunity to carve out your own niche, outside of the hustle and bustle of London. However, while these businesses have migrated out of London to set up their stall, some still stay attached to big…
Read more »
Looking back at a decade of incredible marketing campaigns, it would be all too easy to get caught up in clever strap-lines and beautiful design. However, in my role of Purchasing Assistant, my eye is always drawn to new, exciting and innovative uses of production. I’m inspired by everything from print techniques and packaging options…
Read more »
TCC are very proud to be winners in the Innovation category of The Popai Awards, for our ‘Individual As You Are’ campaign launching O2 Custom Plans alongside the iPhone XS. The campaign celebrated the individuality of O2 customers by devising hubs of personalisation which showed them their unique qualities and elevated in-store experiences. In a selection…
Read more »
Space has become such a commodity within retail that when brands take over a sizeable amount of prime real estate without transforming them into the traditional shop floor, we’re the first in line to see what’s going on and how it mirrors some of the ideas we have daily within the walls of our office.…
Read more »
Through the streams of visitors to Oxford Street, you’ve probably spotted the landmark purple clock opposite Bond Street tube station. As you get closer, you’ll see this is cleverly designed signage that directs shoppers down the charming streets of the shopping and dining quarter St Christopher’s Place. On Friday 2nd August 2019, rainbow ribbons and…
Read more »
Have you ever heard of Tony’s Chocolonely chocolate? Most probably not yet. But, after conquering the Dutch market the brand is ready to take on the UK, kickstarting with a ‘free Chocolate event’ in London. An opportunity to share just how great Tony’s chocolate is, and also what they want to achieve. Founded in 2005,…
Read more »
Our Creative Director, Matt Rowland, visited the Samsung Galaxy Studio in Westfield London and it’s safe to say he was blown away. Read on for his first-hand experience. The brief for any good activation is to find simple ways to entertain customers whilst creating a memorable moment with your product. Careful analysis is conducted to…
Read more »
Often, we as marketers, creatives & people, in general, tend to look inwards at the work we are doing, campaigns we are suggesting and creative we’re putting together. We make sure as an agency we dedicate time to researching and engaging with what is going on in marketing. This means not just looking at brands…
Read more »
Whether you’re looking to start a new project, fancy a change of career or just want to have a chat, drop us an email or give us a call – we’d love to hear from you.
TC Communications,
Kings Ride Court, Kings Ride,
Ascot, Berkshire, SL5 7JR
01344 622280
info@tc-comms.co.uk