THE W1 LONDON – A PREMIUM IDENTITY FOR A PRESTIGIOUS PROPERTY

Client
  • W-One International
Services
  • Residential Property
Including
  • Identity
    Branding
    Design
    Production
    Photography

The Challenge:
We were commissioned to develop a brand identity and marketing strategy for a brand-new development, which featured a collection of 19 apartments, 3 penthouses, and 5 townhouses in the former home of BBC London in Marylebone.

Our Strategy:
With the entire development valued in excess of £150 million, it was vital that the development’s brand identity reflected the premium nature of the properties themselves and inspired attention from a high-net-worth audience.

What We Did:
So, we developed an identity steeped in the trappings of luxury. Minimalist black and gold colour palettes combined with exclusive materials to create a sense of opulence at every touchpoint. Leather-clad, engraved iPads housed digital collateral in the form of a restricted access website. A bespoke hoarding stood proud outside the development, handmade using marine-grade timber, brass lettering and trimmed with box hedging. And we even created a full building wrap featuring artistic line drawings of the front elevation, which turned heads on Marylebone High Street.

The W1 Street Scene

OCCUPYING A PRIME LOCATION ON MARYLEBONE HIGH STREET, THE W1 LONDON IS PERFECTLY POSITIONED, WITH REGENT’S PARK TO THE NORTH, AS WELL AS MAYFAIR AND OXFORD STREET TO THE SOUTH.

The W1 Pantone
The W1 Typography
The W1 Brochure
The W1 London Book Stacked

Print Production

To emphasise the exclusivity and high pedigree of the W1, we produced a limited number of deluxe, leather-bound coffee-table-style art books to showcase the development.

These books, targeted at the ultra-high-net-worth and professional investor demographic, took the place of ordinary brochures for this development collection.

The W1 London Book Open
The W1 London Book Copy
The W1 London Website Shot
W1 London Case Study
The W1 London Scene

3 STUNNING PENTHOUSES, 15 EXCEPTIONALLY APPOINTED APARTMENTS, AND 5 CONTEMPORARY TOWNHOUSES, OF IMPECCABLE SPECIFICATION, IN THE HEART OF ONE OF LONDON’S MOST VIBRANT NEIGHBOURHOODS.

Contact Us

Find Us

Whether you’re looking to start a new project, fancy a change of career or just want to have a chat, drop us an email or give us a call – we’d love to hear from you.

TC Communications,
Kings Ride Court, Kings Ride,
Ascot, Berkshire, SL5 7JR

01344 622280
info@tc-comms.co.uk

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