Thatcham Research 50th Anniversary – A hands on approach to hands off driving

  • Thatcham Research
  • Branding
  • Branding

The Challenge:
For half a century, Thatcham Research have worked to make motoring in the UK as safe as possible. They wanted to celebrate their 50th anniversary with a campaign that showcased the critical role they played in the history of vehicle safety.

Our Strategy:
We had recently given Thatcham Research a complete brand refresh. So, this campaign had to be in keeping with that and ensure they carried on acting like a leader. Thanks to electrification, connectivity and automated driving, the cars we drive are going to change more in the next five years than have over the past 50. So, as much as our campaign had to showcase their past, it had to demonstrate their stance for the future.

What We Did:
Our campaign, ’50 Years Driving Change’ showcased and celebrated Thatcham Research’s longevity as an industry thought leader. It looked back at iconic moments over the decades and looked forward at what was to come. And what  Thatcham Research were going to do about it.

50 Years of Driving Change logo

Looking the part

The anniversary logo was the core of the celebration. But, as an NPO, we had to work closely with Thatcham Research to maximise their budget. So, we invested in high-quality animated assets to ensure that wherever and whenever they were used, they would generate more mileage.

Collateral Examples

Setting the stage

As part of their 50th anniversary, Thatcham Research were hosting a celebratory members event. This was the perfect opportunity to combine the foundations of our brand refresh with the new anniversary logo across a range of collateral including a save the date, invite and specific webpage.

Sketches of cars
banners highlight bold pops of colour to reflect colour of each car

Through the years

To showcase Thatcham Research’s close relationship with the automotive and insurance industry over the last 50 years, we developed a series of pull-up banners; one for each decade. Each banner celebrated iconic moments and how Thatcham Research influenced them, showing exactly how inextricably linked they’ve been on this journey.

Letting go of the wheel brochure

Letting go of the wheel

With a host of new challenges to safety, security, repair and training set to hit the industry, Thatcham Research needed to drive change long into the future. So, we designed a book for them to deliver to their top collaborators. The design was in-keeping with our initial brand refresh, but linguistically angled their vision of the future.

Layout templates for documents

Steering the conversation

We also updated our guidelines and templates to allow for the 50th anniversary celebrations. We wanted to ensure consistency to guarantee that they continued to provide an expert voice when it comes to researching, investigating and reporting.

Collection of project images

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