The Challenge:
We were asked to put on a community-building summer event that let more people know just how special St Christopher’s Place is and encourage them to buy something special to match.

Our Strategy:
It was a perfect storm. We’d recently seen the destination through a brand relaunch and had been managing its digital presence for nearly a year; we knew its identity and we knew its audience. To make this a success, we knew that we had to capture the quirks that make St Christopher’s Place stand out, alongside the array of shops and restaurants that call it their home.

What We Did:
Summer. It’s a time when inhibitions are lost, flamboyancy is found and the most important thing on your mind is feeling (and looking) your best. So, we celebrated the cosmopolitan character of St Christopher’s Place with an event that brought together everything from eclectic restaurants and quirky cafés to popular high street brands and fashion boutiques in a summer fete like you’ve never seen. Introducing Ooh La London!