Ooh La London! – Calling all shoppers and food lovers
St Christopher's Place
Retail, Digital, Experiential
Ideation Design Production Event Management Wayfinding Digital
We were asked to put on a community-building summer event that let more people know just how special St Christopher’s Place is and encourage them to buy something special to match.
It was a perfect storm. We’d recently seen the destination through a brand relaunch and had been managing its digital presence for nearly a year; we knew its identity and we knew its audience. To make this a success, we knew that we had to capture the quirks that make St Christopher’s Place stand out, alongside the array of shops and restaurants that call it their home.
What We Did:
Summer. It’s a time when inhibitions are lost, flamboyancy is found and the most important thing on your mind is feeling (and looking) your best. So, we celebrated the cosmopolitan character of St Christopher’s Place with an event that brought together everything from eclectic restaurants and quirky cafés to popular high street brands and fashion boutiques in a summer fete like you’ve never seen. Introducing Ooh La London!
THE BIG DAY
Laughter, live music and lots to do; the piazza at St Christopher’s Place was a hub of human activity.
16 tenants flung open their doors showcasing everything from food sampling to jewellery styling.
FEELS LIKE SUMMER
It’s not a summer party without bunting… or ribbons and balloons for that matter! So, we dressed the streets of St Christopher’s place with pops of colour to celebrate the sense of summer.
BEFORE THE BIG DAY
Letting people know about the event had to start before the big day itself; two weeks before actually. So, we created a suite of printed material for all the shops and restaurants taking part, including giving promotional event handouts to local Londoners and neighbouring businesses.
We developed a cross-platform digital campaign to supplement our activity by targeting specific audiences. From announcement to post-party advocacy, all channels pushed users back to the St Christopher’s Place website to let them know what the event was all about, offer incentives and get them excited.
“The event was better than I could ever have imagined”
Simon Donaldson, General Manager
Whether you’re looking to start a new project, fancy a change of career or just want to have a chat, drop us an email or give us a call – we’d love to hear from you.