What was asked of us?
TCC was challenged to come up with an experiential campaign that would help inspire O2 customers to purchase the new Samsung Galaxy Note 9 in-store. The proposal
With the new Galaxy Note 9 hosting an array of innovative features, we knew our main objective was to get shoppers hands-on with such a remarkable device. Across multiple phases, we created a rolling campaign that picked out Samsung’s technological advancements and created personal experiences that excited and informed.
Within prelaunch, illustrators could be found demonstrating the capabilities of the Note 9 by creating bespoke artwork through the precision of the Samsung S pen – found inside the device.
Setting Samsung apart, the Galaxy Note 9’s innovative S pen allows users to point, pose, and click from anywhere. We used this wireless capability and combined it with the Galaxy’s revolutionary intelligent camera to create an innovative photo opportunity, controlled with a click of a pen. With confetti activated upon entering the booth, shoppers would strike poses and the Galaxy Note 9 would capture the scene.
If covering customers in confetti wasn’t enough, we continued getting shoppers hands-on with the product via bespoke point of sale units, coined ‘Demonstration Stations’. Here, customers could get to grips with the device by playing exclusive versions of FortNite, creating personalised emojis, taking selfies and a whole host of other features. The content was mirrored onto screens and projectors, with Samsung’s powerful, all-day battery going the distance on a single charge.
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