SAMSUNG GALAXY NOTE 9 – NEW EXPERIENCES AT THE TOUCH OF A BUTTON

Client
  • O2 & Samsung
Services
  • Retail, Experiential
Including
  • Ideation
    Design
    Production
    Event Management
    Digital
    Photography

The Challenge:
Samsung needed an experiential activation to inspire O2 customers to purchase the new Samsung Galaxy Note 9 in store. And they wanted our help.

Our Strategy:
The Samsung Galaxy Note 9’s brand-new S Pen allowed users to point, pose, and click from anywhere. We wanted to get shoppers hands-on with this new pieced of tech and set Samsung apart with the push of a button.

What We Did:
So, we combined the device’s wireless capability with its revolutionary intelligent camera to create a photo opportunity controlled with just the click of an S Pen. And we showcased its precision with the help of professional illustrators in store.

Live Illustrations

During the pre-launch phase, we invited world-class illustrators to O2 stores to demonstrate the capabilities of the Note 9 and its S Pen, by creating bespoke artwork through the precision live and on the device itself.

Pop, Pose, Press!

The Galaxy Note 9’s brand-new S Pen and revolutionary intelligent camera meant that you didn’t need to be holding your phone to take an epic selfie. So, for launch, we created a remote photo booth, where confetti would engulf customers and they could strike a pose, click the S Pen and the Galaxy Note 9 would capture the amazing scene from a distance.

The best activation and the best execution. Totally on Point.

Alex Palmer, Samsung Retail Channel Manager

Demonstration stations

As if covering them in confetti wasn’t interactive enough, we continued getting shoppers hands-on at our bespoke demonstration stations. Customers could play exclusive versions of FortNite, create personalised emojis, and more. The content was mirrored onto in-store screens and the device’s powerful battery kept it going all day on a single charge.

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TC Communications,
Kings Ride Court, Kings Ride,
Ascot, Berkshire, SL5 7JR

01344 622280
info@tc-comms.co.uk

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