Ideation Design Production Event Management Digital Photography
O2 tasked us with creating an experiential activation to help promote their new Custom Plans tariff, engage potential customers and persuade them to make a purchase. The activation needed to drive footfall, encourage customers to pre-order the iPhone XS and, be lots of fun!
O2’s Custom Plans tariff lets users tailor their package to their individual needs. So, we wanted to show exactly what makes each and every customer special. This activation needed to celebrate one-of-a-kind qualities with a memorable event that was just as unique.
What We Did:
Brands strive to prove their customers are more than just a number. We helped O2 prove it. We pushed what was possible during an in-store experience and showed each O2 customer exactly what made them unique by creating intricate 3D print of their own faces…live in store!
CUSTOM 3D PRINTS
Customers could have their faces scanned and watch their unique likeness be recreated in miniature form before their very eyes. State-of-the-art 3D printing technology meant customers who pre-ordered the iPhone XS were given solid models of their own busts and demo participants were rewarded with an edible chocolate version.
Pin Art Walls
We even created human-size pin-art walls to let customers really leave an impression. While the 3D printing stations were installed for launch weekend, the pin-art walls provided ‘always on’ activation, durable enough to run throughout the campaign. Each wall contained almost 1000 movable pins and saw customers making their creative mark.
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