O2 Custom Plans - As Individual As You Are - TCC

O2 Custom Plans – As Individual As You Are

  • O2 & Apple
  • Retail, Experiential
  • Ideation
    Event Management

The Challenge
O2 tasked us with creating an experiential activation to help promote their new Custom Plans tariff, engage potential customers and persuade them to make a purchase. The activation needed to drive footfall, encourage customers to pre-order the iPhone XS and, be lots of fun!

Our Strategy:
O2’s Custom Plans tariff lets users tailor their package to their individual needs. So, we wanted to show exactly what makes each and every customer special. This activation needed to celebrate one-of-a-kind qualities with a memorable event that was just as unique.

What We Did:
Brands strive to prove their customers are more than just a number. We helped O2 prove it. We pushed what was possible during an in-store experience and showed each O2 customer exactly what made them unique by creating intricate 3D print of their own faces…live in store!

3D Printing


Customers could have their faces scanned and watch their unique likeness be recreated in miniature form before their very eyes. State-of-the-art 3D printing technology meant customers who pre-ordered the iPhone XS were given solid models of their own busts and demo participants were rewarded with an edible chocolate version.

Pin Art Wall

Pin Art Walls

We even created human-size pin-art walls to let customers really leave an impression. While the 3D printing stations were installed for launch weekend, the pin-art walls provided ‘always on’ activation, durable enough to run throughout the campaign. Each wall contained almost 1000 movable pins and saw customers making their creative mark.

Find us

Whether you’re looking to start a new project, fancy a change of career or just want to have a chat, drop us an email or give us a call – we’d love to hear from you.

TC Communications,
Kings Ride Court, Kings Ride,
Ascot, Berkshire, SL5 7JR

01344 622280

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