The Challenge:
After the country was locked down for a second time in November 2020, it was our job to develop some measurable Christmas-themed activity to help O2 customers and store teams celebrate the magic of Christmas, as well as our return to store!
Our Strategy:
Capacity was capped and conversion rate was sky high. Our focus was no longer on driving footfall, but on capitalising on captive attention and building brand affinity.Our in-store experience had to take our proposition off the screens and into reality by rewarding customers for their loyalty.
What We Did:
So, we launched our Pass The Parcel promotion in all 5 O2 flagship stores: an interactive competition that gave customers the chance to unwrap a layer of magic on their own device for their chance to win a magical Christmas surprise, safely!
In-store, animated countertop displays directed customers to enter our competition by scanning a QR code with their own device; there, they could literally unwrap a layer of our Pass The Parcel promotion with a swipe of their finger!
Lucky customers could either bag an on-the-spot of a Hotel Chocolat Hamper or they’d be entered into a draw for one lovely local hamper for each flagship location.
Once customers had their go, we gave them the chance to share the magic and pass the parcel to a friend too, creating a brilliant halo effect for our activation and increasing brand affinity.
Our development team partnered up with our creative department to produce our completely responsive Pass The Parcel promotion…completely in-house!
Social media and Precision M content led with O2 trade messages followed by clear call to actions to store, ensuring we were only driving qualified footfall, leaving our in-store promotion to act as a surprise and delight to reward their loyalty.
We even gave a lucky selection of O2 customers the chance to share the love with a goodie bag fit for two where every item could shared with someone they love.
Whether you’re looking to start a new project, fancy a change of career or just want to have a chat, drop us an email or give us a call – we’d love to hear from you.
TC Communications,
Kings Ride Court, Kings Ride,
Ascot, Berkshire, SL5 7JR
01344 622280
info@tc-comms.co.uk