Hox Park - Redefining Student Living - TCC

Hox Park – Redefining Student Living

Client
  • Moorfield Group
Services
  • Residential Property
Including
  • Identity
    Branding
    Design
    Production
    Photography
    Digital
    Collateral
    Wayfinding

The Challenge:
Moorfield asked us to design an identity for their flagship student accommodation site, featuring 490 sophisticated smart rooms, in Surrey.

Our Strategy:
Our research, including detailed customer personas, made it clear that we needed to create a youthful, aspirational brand that stood head and shoulders above the competition and justified a premium price point.

What We Did:
So, we developed a bold visual treatment, which consisted of colourful and contemporary design, alongside trend-led photography; and we made it easily accessible on appropriate channels for our target audience…which all resulted in the accommodation being largely occupied before it was even open.

Hox Park Design Green

Informed Decisions

Our meticulous research informed our proposal, drove our creative and challenged preconceptions of the site. But, it also enabled us to carefully choose the channels that would target the right target audience for the property, ensuring maximum effect.

Hox Park Logo Design
Hox Park Colour Design

Look Lively

With a high-tech gym, state-of-the-art study facility, coffee shop, easy access to London and completely untouched. Our new identity had to exude youthful vigour, but also sophisticated academia; bright pops of colour, stabilised by earthy greens and accented by aspirational photography.

Hox Park Hoarding This Way
Hox Park Hoarding Arrow
Hox Park Hoarding Interior
Hox Park Sign
Hox Park Door
Hox Park Blue Mug
Hox Park Green Mug
Hox Park Website V2

Find us

Whether you’re looking to start a new project, fancy a change of career or just want to have a chat, drop us an email or give us a call – we’d love to hear from you.

TC Communications,
Kings Ride Court, Kings Ride,
Ascot, Berkshire, SL5 7JR

01344 622280
info@tc-comms.co.uk

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