Google Pixel 3 – AN ‘IMPOSSIBLE’ QUIZ FOR THE WORLD’S SMARTEST PHONE
O2 & Google
Ideation Design Production Event Management Photography Digital
Google wanted to raise awareness of the new Google Pixel 3 and drive interaction with its technologically advanced features in O2’s flagship stores. They came to the right place.
When you see the phrase ‘technologically advanced features’, it can seem quite intimidating. But the Google Pixel 3 was the opposite; consumer-friendly, fun and playful. We knew we had to showcase its incredible tech, but leverage its light-hearted tone in our activation.
What We Did:
The Google Pixel 3 boasts a 12mp camera and some serious software, including Google Lens which lets you identify using image recognition…which all sounds amazing, but we wanted to show consumers what it could actually mean to them. So, we gamified it. We showcased the most intelligent smartphone around with an ‘impossible’ quiz and delicious decoration.
We showed off the Pixel 3’s image recognition software by turning the store environment into an interactive expedition. All customers had to do was explore curious items using the Pixel 3 to discover the particularly difficult questions and crack the code before being entered into a prize draw to win a Google Home Mini.
And to showcase the front camera, we transferred selfies onto complimentary coffees for customers to take away and enjoy. Far from your usual flat white!
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