We’ve been locked-down in our houses and locked-out of the pubs for months, but now things are starting to look up. Restaurants are about to reopen, the kids are starting to go back to school, and retail is back (with a few restrictions).
However, over the last few months, the high street’s problem with customers migrating online has become starker than ever. Those without an e-commerce presence lost their revenue overnight.
So now, as consumers start to return to the high street, brands need to ensure they’re doing all they can to take advantage of their brick and mortar stores; because there’s still a place for them. We’ve been deprived of social spaces to explore for so long and high street offers that in abundance.
To avoid stagnating, it’s imperative that brands act now and turn their stores into experiential playgrounds for consumers to touch, explore, experience and buy. It will redevelop brand affinity, capitalise on captive attention, and get people excited about shopping for pleasure again.
But, the online world and in-store experience aren’t mutually exclusive. In fact, it’s quite the opposite.
If you are interested in learning more about the new online experience, the new in-store experience, how they work together and how you can use them to your advantage. Look no further.
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Written by Charlotte Buchholdt
July 1, 2020