To promote the launch of the Google Pixel 3, we ran activities in the inspire zones at O2’s flagship stores in Birmingham, London Westfield, 134 Oxford Street and Manchester Market Street.
During the pre-order period, the shelves on the left-hand side of the inspire zone shelving became a discovery wall. One of the key features of the device is Google Lens – the phone can be pointed at products to find out more about them and where you can buy them. It can also translate copy, identify plants, animals, artwork and more… A series of items were displayed in the shelving. We had some quiz questions on an easel which customers could discover the answers to within the discovery wall using the Google Lens. The questions were pretty tricky, so unlikely that anyone would be able to answer all of them without using the phone. All participants were entered into a quiz for a chance to win a Google Home Mini.
Another USP of the device is its amazing wide-angle selfie mode. To showcase this, halfway through the activity we swapped out the right-hand side of the zone into an area for customers to get involved and take their own wide-angle selfie. This was designed to show how much extra you can get into your selfies with the Google Pixel 3 and tied in with Google’s above the line creative. We also sent the stores a printer and branded sleeves for customers to print out and take away their selfie.
We offered some very special coffees to customers in store over the launch weekend. Customers could take a selfie, or use the wide angled selfie that they took as part of the demo. This was then printed in full HD onto a frothy coffee or hot chocolate for them to take away. This was so successful that Google added an extra day at Oxford Street to showcase the activity to their Chief Marketing Officer.
Written by Debbie Sadler
November 14, 2018