It was a busier than usual end of the week for the client services team as they ventured off across the country to make sure their hard work went off without a hitch. We were delighted to play a role in the three exclusive O2 OnePlus 5 launch parties, but instead of the usual wrap-up blog, we asked each of them to give us one reason the events were a success, here are their answers…
Kenzie | Teamwork is key
At the level one Bullring store in Birmingham, the feeling of teamwork is what really elevated the event for me. The cohesion between O2 and OnePlus was clear and the atmosphere it brought to the store drew customers in. The store teams made sure their personalities shone through and seeing how they interacted with customers and sold in O2’s values was a real pleasure. They were not just selling the latest OnePlus 5 they were selling in O2, showing how the network brings us all together by creating personal experiences that count.
Louise | Three cities, three days, three different experiences
When you’re excited about a new product it is great to see that others are equally as excited as you. Meeting those that are enthusiastic and knowledgeable about a product and brand is so important to create a special brand experience. Over these three events, we saw O2 and OnePlus bringing this to their customers, many leaving with a new phone and a big smile. When we are putting together an event like this it is great to see when everyone comes together and delivers such great service and as a result a great event.
Dawn | The power of the influencer
So we have planned the event to the nth degree. Everyone agency and client side are excited. The demo devices, canapés, entertainment, staff and POS have arrived and are in place. All we need now are interested customers to walk through the door.
Times have changed and it’s not enough to just run traditional marketing, and shopping for a mobile is no longer purely a means to an end. Customers now have choices and are enormously influenced by social channels. Enter SuperSaf, the UK’s largest tech reviewer! An influencers relationship with their audience allows them to promote something from a position of authority and also trust. And that’s what this generation of shoppers desires, and then they want to share these views with their peers, using their purchases as an expression of their deeper motivations. The influencer drove footfall through his own channels, supporting the buzz created by O2 themselves. An engaged audience is vital to the success, and in today’s world shown with the OnePlus 5 launch party, the influencer is at the heart of that.
Written by Nick Thompson
June 27, 2017