It’s all too easy for people to get stuck in a rut at the moment: eat, sleep, Zoom, repeat. And it’s the same for brands.
It’s critical for your success and longevity to regularly evaluate your business, your competition and, most importantly, your customers. Because, unfortunately, they’re not as static as we wish they were. Your customers will flex, bend and change for a variety of reasons; and their level of interaction with your brand will change with them.
At TCC, our carefully curated brand performance process starts with deep-dive market research into a brand’s competitors, culture, consumers (and much more) to identify patterns and behaviours that we can leverage to help them achieve their potential.
In this testing time, we’ve turned to our process and uncovered a section of society who have seen it all before. And we think they can help.
Make way for the Baby Boomers.
If you are interested in learning more about how this overlooked generation can bolster your brand, please enter your details below and our full PDF document will automatically download to your device. If you want to download it again, please check your inbox (or junk folder) for an email from us which contains a download link for later.
Written by Charlotte Buchholdt
May 19, 2020