The W1 London

  • Client
    W-One International
  • Services
    Residential Property
  • Including
    Identity
    Branding
    Design
    Production
    Photography

We were commissioned to create a brand, branding, and marketing strategy for a new development – a collection of 19 apartments, 3 penthouses, and 5 townhouses in the former home of BBC London in Marylebone.

With the entire development valued in excess of £150 million, it was therefore vital that our work projected as much of a premium, luxury identity as the properties themselves.

To inspire attention and connection from high net worth individuals, we developed an identity fully steeped in the material trappings of luxury. Using minimalist black and gold based colour pallets and exclusive materials, we created a sense of opulence at every possible touchpoint. Even going so far as to produce specially engraved limited edition leather-clad iPads to house digital collateral, a restricted access website and a bespoke hoarding hand made using marine grade timber, brass lettering and topped off with box hedging. We also produced a full building wrap with an artistic line drawing of the front elevation which has certainly had heads turning on Marylebone High Street.

The W1 London Royalton Copy Image
The W1 London Royalton Street Scene
Royalton The W1 London Pantone
Royalton The W1 London Typography
The W1 London Brochure for Royalton

Print Production

To emphasise the exclusivity and high pedigree of the W1, we produced a limited number of deluxe leather-bound “coffee table” style art books to showcase the development.

These books – targeted to the ultra-HNW and professional investor demographic – take the place of ordinary brochures for the collection.

The W1 London Book Stacked for Royalton
The W1 London Book Open
The W1 London Quote From Brochure
The W1 London Scene
Royalton The W1 London Responsive Site Example Gif

Further developments...

Why don't you take a look at our work to see what we've done for other brands.