A unique opportunity to create awareness and loyalty for O2.
Bringing a personalised, premium experience to the most important event in the telecoms industry’s calendar.
A bespoke iPhone experience for the customers of a brand like O2 from announcement to launch is a way to build excitement and anticipation. And a truly unforgettable in-store experience on collection day will cement the brand’s position as something more than merely a service provider.
By making every part of purchase and collection a dose of unexpected special treatment, we have the potential to make customers feel rewarded simply for choosing O2. To create an experience for the retail environment worthy of the craft and precision that Apple celebrates with every one of their products.
Bringing another level of pleasure and reward to an Apple product is a tall order. All care and attention is taken to mimic the quality finish and simplicity of the iPhone’s packaging. The box unfolds in a Maltese cross – revealing layer upon layer of added value with O2 brand awareness woven through messaging and composition. Proposing an enhanced and unforgettable experience – without overshadowing the iPhone.
Our goal in projects like this is to create a smile in the mind of the customer – something that adds depth, creates positive memories, and forges a bond at all points in the customer journey.