How the stand was built

TCC designed, built and project managed the 2010 Virgin Atlantic Cargo Exhibition stand.

Our brief was design a stand that reflected the brand’s strongest USP – the strong relationship it has with its customers. Many carriers appear to be the same from afar – i.e. same network and similar products but Virgin pride themselves offering an experience – not just the same old service where customers are just a number.

We took this approach and interpreted it into Virgin being different on the inside and built a huge red box which concealed what was on the inside of the stand. This in itself engaged visitors at the event and enticed them inside. Once inside, the visitors found a garden filled with glass, water features, brickwork, plants, grass people and promo staff dress in wellingtons and dungarees. None of which you would expect to find on a cargo exhibition stand! Also included was the exterior of an apartment within which held two meeting rooms.

Client

Virgin Atlantic Cargo

Sector

Aviation

Expertise

Creative, Design, Events, Exhibitions, Production