Another year, another award! We never doubted for one minute that we wouldn’t be congratulating Virgin Atlantic Cargo on their victory of “Air Cargo Carrier of the Year” at the IFW awards on Wednesday 23rd November.

We are honoured to have assisted them in their quest to win their award for 2011. This year, based on the hugely popular vampire culture, we created a vampire themed campaign for their customers get their teeth into!

We created an integrated campaign using a series of adverts, posters, microsites and direct mail to canvas for votes. The striking imagery used within this campaign reached the intended aim by luring Virgin’s customers to take notice and vote. Thirsty for victory and working together, all our hard work has paid off and they are once again winners!

Check out the campaign creative in our portfolio